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Sheng Moua

Design & Art Direction
  • Asian Art Museum
  • Current Projects
  • Doodles
  • About

San Francisco Symphony

The San Francisco Symphony’s Education department invited me to revitalize their Adventures in Music! Student Journals and Curriculum Books, which hadn’t been updated in over a decade.

To elevate the design, we began by selecting a core Pantone color, which became the foundation for a cohesive and vibrant look. I developed a graphic motif of circles and dots that brought playful energy throughout the booklets, moving away from the dated, Word-like layouts. Custom icons were also introduced to highlight key information and enhance usability for students and teachers.

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UCSF
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Lucile Packard Foundation for Children's Health
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San Francisco Symphony

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